Royal Enfield has made its way up the ladder to mark its place among the top 5 motor vehicles in India.
With the advent of an all new segment through its new launch, the 410cc Himalayan by the motor giant Royal Enfield, the company has made its way up the ladder to mark its place among the top 5 motor vehicles in India. Data claims that last financial year marked a steady growth in sales of more than 50%, for the company. In fact, the growth has been steady for last couple of years. Meanwhile, RE knocked down Yamaha as they reached the fifth position, the reason purely being under performance in sales by the latter. Now as it proudly stands behind Hero MotoCorp, Bajaj Auto, Honda Motorcycle & Scooter India, and TVS Motor, RE recollects the journey has been one of a kind, taking the road less taken. The company with its two manufacturing plants in Chennai plans to open up one more to meet the growing demands in the market for the next couple of years. On the global side, there is more news as RE has opened exclusive retails stores in different parts of the world. When other companies manufactured motor vehicles for the market, Royal Enfield dared to take a different stride and manufactured its own segment creating a market for itself. Apart from being a little easy on pocket while competing with Harley Davidson, this could be probably one of the reasons why it managed to be one of the most loved motor cycles ever made in India.
MV Agusta launched the 2017 iteration of their popular model Brutale 800 in India last month. The previous generation of the same never reached India and as a result, this model seems to have enticed quite a few luxury bike enthusiasts in the country. It was launched at an ex-showroom price of Rs.15.59 lakh.
Piaggio Group recently launched two superbikes named Aprilia Shiver 900 and Dorsoduro 900 in India, from their flagship brand Aprilia. The bikes originally priced at Rs.13.33 lakh (Shiver 900) and Rs.13.84 lakh (Dorsoduro 900) are sold at an introductory price of Rs.11.99 lakh and Rs.12.50 lakh (all prices, Ex-showroom Pune) respectively until June 30th, 2017. Aprilia that has marked its presence in the country earlier through bikes like Tuono and RSV4 adds two more to their Indian line-up through this launch.
Royal Enfield had updated engines on their two best-selling models,Bullet 500 and the Continental GT in the European Market. Now they have launched the 2017 Classic 500 and the Himalayan too with an updated Euro-IV compliant engine. The Eicher Motors owned company is strengthening its global portfolio with updated models and an increasing number of showrooms worldwide.
Royal Enfield motorcycles powered by BS-IV engines are now available in India. The entire lineup is said to have received the engine upgrades with AHO (Automatic Headlamp On) feature (both being stringent norms), even though no official statement has been released by the company yet. According to reports from financial express, Electra 350 was spotted already on sale at one of the company dealerships with updated features as the BS-IV engine and AHO. Other models too are believed to go on sale with the same upgrades in another week, as April 1st, 2017 is the deadline for these norms to be implemented on all motor vehicles in India. The prices have been hiked for the new range of BS-IV motorcycles from Royal Enfield.
Honda launched the first scooter in India, Activa 125cc with an engine that complies with BS-IV norms. The New Activa also becomes the first scooter to get an AHO (Automatic Headlamp On) feature, which is about to be mandatory on all vehicles in India from April 1st, 2017 as part of safety regulations. Not many cosmetic updates have been provided on this best seller. However, few prominent tweaks are seen like the new pair of LED positioning lamps that fit perfectly into the chrome apron on the front, a protuberant Honda badge and also a mobile charging socket.
Bajaj has launched Dominar 400 with a heavy price tag; something that has been familiar here only with the Royal Enfield range of motorcycles. Entering the 1-2 lakh price range itself is a daring game, but seems like Bajaj has everything in place to claim its position in the premium bike segment.