Exide Industries, which is one of India’s largest battery manufacturers, recently ventured into the manufacture of electric rickshaws and named their first ever model as Neo. The company has assembled its first e-rickshaw by sourcing the major components and spares from China. The launch will be done in a phased manner.
In the initial phase, the company will be launching Neo to only select markets via their exclusive dealership network. The e-rickshaw will be priced at Rs.1.20 lakh. The company is expected to primarily launch this new product in West Bengal, UP, Delhi NCR and states in the North East followed by the rest of the country in a phased manner. For other states in the west and south, there are few legal formalities to be processed and once it is through, the availability will be expanded further.
The EV will be built from the company leased facility at Dankuni in West Bengal. Exide brand will be manufacturing batteries for these e-rickshaws from its Haldia facility as well. The company is also considering to offer its e-rickshaw with lease schemes through finance companies, so that it reaches the mass market.
The all-new Exide Neo will feature a rearview camera along with an LCD instrumentation cluster. The body will be made of high strength reinforcement front panel and would get ABS material for the roof. The company claims that its e-rickshaw will offer a comfortable ride and will return long range. In next couple of months, an expensive variant of this model too will be introduced equipped with lithium ion battery.