Motorcycle brands have been constantly showcasing new models in the country of which most of them were success, though not all. There were certain models that also created a greater impact including the Royal Enfield 650 series while there were models that were left unnoticed.
Let’s take a look at the February sales figures of the most popular bike brands in India.
Suzuki Motorcycle India Private Limited
(SMIPL), a subsidiary of Suzuki
Motor Corporation, Japan registered 27 per cent sales growth in the month of February 2019.
This company did not gain success in the new launches, Suzuki
Intruder or the Macho Scooter Burgman that reported relatively low numbers. Suzuki
gained on the competitive models like Gixxer
series that were launched to rival Yamaha R15
that rivalled Honda Activa
Last month, Suzuki
Motorcycle India sold 65,630 two-wheeler units in both domestic and export markets, as against 51,831 units that company sold in the same month last year. Cumulative sales marked a 30% growth till the last month from April of 2018. Suzuki
recorded 680,470 units over 522,929 units it sold in the same period last year.
has been constantly in the battle providing a wide range of two-wheelers on offer ranging from rural commuter XL 125 to BMW powered 310s
. This brand retails bikes for all range of people across India, a solid reason why they reached 3lakh milestone in sales volume last month that included 3 wheelers as well.
Total two-wheeler sales from TVS
registered a growth of 2 per cent with sales increasing from 2,80,942 units in February 2018, to 2,85,611 units in February 2019. Domestic market wo wheeler sales alone accounted for 2,31,582 units in February 2019, compared to 2,30,353 units sold in the market in the same month a year ago.
Export segment of TVS
saw an increase of 14% with sales increasing from 58,564 units registered in the month of February 2018 to 66,570 units in February 2019.
In February 2019, Royal Enfield
exported 2564 motorcycles, registering a growth of 49 per cent over the same month a year ago, when the brand had exported just 1723 motorcycles. This is the success story that RE speaks about where as the domestic sales has fallen down by 16 per cent that accounted to 60,066 motorcycles in February 2019, compared to 71,354 motorcycles sold in the same month a year ago.
This rise and fall are due to two main reasons- the rise is due to the introduction of GT 650
series that was well received internationally while the sales decline is mainly due to the reason that now it has got a worthy rival to stand at, The JAWA
. Another unfortunate incident that contributed to the loss were the company workers’ strike at the Chennai production plant.
has been one of the best sellers in the Indian market and even one of the best exporters in the country. Bajaj
Auto's domestic sales had a growth of 6% accounted in the domestic market selling 1,86,523 motorcycles in February 2019 from 1,75,489 motorcycles seen last year. Exports continued to grow, with Bajaj
exporting 1,41,462 motorcycles in February 2019, posting a growth of 16 per cent over February 2018, when the company despatched 1,22,025 motorcycles to its overseas markets.
has been playing a good game in the market with their motorcycles, especially pulsar being their attractive range.