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Ather Energy launches electric scooters Ather 340 and Ather 450

By KOR team | Pubilshed:06-Jun-2018
Ather 450

Ather Energy, a startup company by two IIT graduates founded in the year 2013, has launched the much anticipated electric scooters, Ather 340 and Ather 450 in India. Both the scooters are identical to each other in their looks and would be the most expensive compared to other scooters in the segment.

Ather 450 is more powerful than the entry level Ather 340 and hence the price of Ather 450 is slightly more at Rs 1.24 Lakh while that of Ather 340 is 1.09 Lakh.Apart from this, the customers will have to pay a one year subscription plan of Rs 9912(Including GST) that will entitle them to avail regular service, zero maintenance cost and many other services like navigation, roadside assistance etc.

Both the scooters are powered by a brushless direct current motor (BLDC) that offers up to 5.4kW (7.3PS) of power in Ather 450 and up to 4.4kW (5.9PS) in Ather 340. Peak torque offered by the 450 is 20.5Nm and the 340 is 20Nm. This torque output for both scooters is higher than the 200cc entry-level performance motorcycles, which is really impressive.

Both Ather 340 and Ather 450 will run in power and economy modes. The range of Ather 340 in economy mode is 60km and in the power mode it is 50km, meantime the Ather 450 claims a range of 75km in economy mode and 60km in power mode. The company claims that 80 percent of the battery can be charged in 50minutes with the fast charging network.

The premium scooters are provided with impressive features that include large storage space, park assist, navigation and many more that keep them outstanding in the market where the competition is more in the electric scooter segment, especially with models like Okinawa Praise that has received huge response in the country.

The scooters are currently available for pre orders, only in Bengaluru and the company will open pre orders for more cities soon for which the production will commence soon. Charging stations of Ather Grid Network are set up at 17 popular locations across the garden city including Indira Nagar, Koramangala and White field. The company plans to step up the number of points by the end of the year, that every 4km will have a charging station.


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