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Happy end to Toyota’s PRIUS trademark battle

By KOR team | Pubilshed:16-Jul-2016
TOYOTA Prius Prime 2017

Japanese carmaker Toyota breathed a sigh of relief at the end of PRIUS trademark battle

TOYOTA Prius Prime 2017

Japanese carmaker Toyota breathed a sigh of relief as the court delivered its final judgement favouring them on the PRIUS trademark battle which had been going on for 7years.

The story of this battle starts in 2009 when Toyota discovered that the name of their first hybrid car, PRIUS was being used by a company named Prius Auto Industries and Prius Auto Accessories Pvt. Ltd. in India. They filed a case against the company in the Delhi High Court immediately objecting further use of the trademark by the defendants. Anand and Anand , one of the leading law firms in the country represented Toyota and fought a tight battle. It was also discovered that the Defendant had been selling locally manufactured spare parts under the trademark name of Innova, Qualis, and even the Toyota logo.

Sadly, the only disadvantage for Toyota here was that they had not registered the name PRIUS in India while the Defendant had managed to obtain registration for the trademark earlier. Though this remained a disadvantage, the Delhi High Court finally found the defendant's side as fraudulent and directed them to pay monetary compensation of 10 lakhs to Toyota. The compensation money was decided after the Statement of Accounts were presented to the court by the Defendants that showed a sales of around 20 crores under the trademark PRIUS.

Justice Manmohan Singh on July 8, 2016 ended the seven year long battle by delivering judgement favouring Toyota and declared that the court was convinced of the Defendant having misused the goodwill of Toyota to their advantage. He also ordered the defendant companies to stop the usage of the trademark PRIUS in a maximum time period of 2 months.


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