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Maruti Suzuki iCreate personalization concept introduced in Swift

By KOR team | Pubilshed:28-Aug-2017
Maruti Suzuki Vitara Brezza

Gone are the days when customization was done only on high end luxury vehicles. Maruti Suzuki had launched their iCreate personalization concept for Vitara Brezza for the first time. After the success on this popular model, the carmaker has decided to introduce the concept on their best-selling hatchback, Swift too.

Available in a plenitude of personalization options, the Swift may now be seen in different styles across the nation. This has been designed to match with the various interests of different customers who would want to flaunt their individuality in the vehicle they drive. Swift is offered across 120 plus personalization options on both exterior and interiors from which numerous combinations can be created as per individual likes. The assembling of these accessories will be done by trained technicians while the customer gets to personalize their car with the tool online making the whole process a delightful experience for them.

The exterior personalization includes roof wraps, hood stripes and an aero kit that consists of front, side, rear and roof spoilers. Headlamps, front grille and tail gate gets enhancements while there is also a window frame kit, door visors, alloy wheels and body side moldings to accentuate the looks of the new iCreate Swift. Interior personalization kit includes styling kit and different shades of upholstery in a range of designs.

The iCreate personalization is being introduced on the outgoing model of Swift, which has been one of the best ever selling hatchbacks since its inception in 2005. The Indian car maker believes that the iCreate concept could only uplift the sales of this model further.


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